HA2 - assignment breif

http://moodle.salfordcc.ac.uk/course/view.php?id=98 Assignment brief
Qualification	Level 3 Extended Diploma in Creative Media Production
Unit number and title	L3 Unit 64: Motion Graphics and Compositing Video – Partial
Start date	11th September 2013
Deadline	19th December 2013
Assessor name	Harry Arnold
Assignment title	HA2 – E-Sting MOTION GRAPHIC
The purpose of this assignment is to: Be able to originate and plan a motion graphics sequence Be able to produce a motion graphics sequence
Scenario Every year E4 challenges their audience to do something rather special by making a ten second, on-air sting for the channel. www.e4.com/estings/ To develop your online showreel, you are going to conceive, design, produce and present a ten second long sting. You don’t have a lot of time to play with and so try to make an impact quickly. The organisers of the competition supply you with the E4 logo and a range of soundbeds to work from and once finished, you will upload your completed sting to the E4 website for judging.
Checklist
E4 and EStings Research and Competition Specification Ideas generation sheet(s) Storyboard Treatment(s) Asset List Legal and Ethical Checklist Schedule Production Log Completed Motion Graphic Evaluation

Tasks	Grading Criteria Mapping
Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 64’s Moodle course and all evidence produced by you must be correctly labelled and posted to your blog.
Task 1 – Research Visit the E4 and E4 Stings site. Produce mood boards that explore the existing visual presence and character of the channel and the details of the competition. In addition to your research into motion graphics, the work displayed of former winners and finalists will give you an idea of the wide range of approaches available to you. Use whichever software packages suit you best, BUT cite any sources you have used in your research, both written and visual. Remember that you are trying to originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.	Unit 64 – P2, M2, D2
HA2 Task 2 – Ideas Generation Taking into consideration the research and the software experiments you have made, generate a wide range of ideas for your sequence. Remember that this is about generating many ideas quickly and not about producing great artwork. This can be carried out using specific mind-mapping or design software, or by hand and then scanned or photographed, BUT cite any sources you have used in your ideas generation, both written and visual. You should also start to consider the part that audio will play in the sequence. This will require you to review the supplied media. Remember that you are trying to originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.	Unit 64 – P2, M2, D2
Task 3 – Planning Choose your strongest idea and develop it into a storyboard treatment(s). Again, work quickly and simply, but make sure that you are clear and concise. Annotate and use symbols to describe action. It is really important that you indicate the timing of each section in both seconds and frames. Thinking the timing through carefully will not only help you to keep within the timeframe given to you, but will also help you to give your sting rhythm. If you need to adapt it or refine it, then produce another. The test is whether you could give your storyboard to someone else within a team to guide them in producing the sequence. Once your storyboard treatment is ready to be followed into production, complete the legal and ethical checklist, taking care to check the specifications of the competition. The next job is to produce an asset list from your storyboard treatment. This will provide you with a shopping list of the elements required to produce your motion graphic, some of which you will need to find and some of which you will need to create. Complete a schedule for the project. This will help you allocate enough time for each task and hit the deadline. Your schedule will need to reviewed and updated at least once per week.    Remember that you are trying to originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.	Unit 64 – P2, M2, D2
Task 4 – Production Carry out your plans and produce your sequence using Adobe After Effects, Premiere Pro, Photoshop, Illustrator and any other appropriate software and techniques. Remember that your final sequence will need to be 10 seconds long and outputted at 1280 x 720 pixels (square pixels) running at 30 (29.7) frames per second. Continue to review your progress as you work through your plans and make notes of changes and adaptations as necessary in a production log. You can use this log to chart the techniques and skills you use in the production of your ESting. This log, along with your schedule will provide evidence of your project management skills. Remember that you are trying to produce a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.	Unit 64 – P3, M3, D3
Task 5 - Review Write an evaluation of your project. Use your blog posts to identify the strengths and weaknesses of your design process. This is best carried out by producing a conclusion to your production log and schedule. Try to establish whether or not your finished product has achieved the aim of the project. Take into consideration anything said by interested parties. Remember that you are trying to explain how you have produced a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.	Unit 64 – P3, M3, D3

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Unit 64:  Motion Graphics and Compositing Video
P1 describe current uses of motion graphics and compositing video with some appropriate use of subject terminology. [IE]		M1 explain current uses of motion graphics and compositing video with reference to detailed illustrative examples and with generally correct use of subject terminology.		D1 critically discuss current uses of motion graphics and compositing video with supporting arguments and elucidated examples and consistently using subject terminology correctly.
P2 originate and plan a motion graphics sequence working within appropriate conventions and with some assistance. [CT]		M2 originate and plan a motion graphics sequence showing some imagination and with only occasional assistance.		D2 originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.
P3 produce a motion graphics sequence working within appropriate conventions and with some assistance. [SM; RL]		M3 produce a motion graphics sequence working to a good technical standard, showing some imagination and with only occasional assistance.		D3 produce a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,

learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate

effective application of the referenced elements of the skills.