HA1 - Assignment breif

http://moodle.salfordcc.ac.uk/course/view.php?id=98 Assignment brief
Qualification	Level 3 Extended Diploma in Creative Media Production
Unit number and title	L3 Unit 64: Motion Graphics and Compositing Video– Partial
Start date	23rd October 2013
Deadline	6th December 2013
Assessor name	Harry Arnold
Assignment title	HA1 – Computer Arts Blog Article – Motion Graphics Now
The purpose of this assignment is to: Understand current uses of motion graphics and compositing video
Scenario You have been commissioned to write a blog article on the subject of motion graphics for Computer Arts, the online and print magazine which covers all aspects of new media design. Your article will serve as an introduction to the subject for beginners to the subject. http://www.computerarts.co.uk/ The idea is for you to provide an overview of how motion graphics are currently used across all sections of the media and the technical considerations involved their creation.

Tasks	Grading Criteria Mapping
Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 64’s Moodle course and all evidence produced by you must be correctly labelled and posted to your blog. For any of the research activities, either written or visual, make sure that you have cited all sources.
Task 1 – Glossary Write a Glossary of the following key technical terms involved in Motion Graphics and Compositing Video: Pixel Resolution Screen ratios Frame rate Video formats Video compression Video compositing Remember that you are trying to provide detailed illustrative examples and with generally correct use of subject terminology. Ideally, you should try to use elucidated examples and consistently use subject terminology correctly. Cite any sources you have used in your research, both written and visual.	Unit 64 – P1, M1, D1.
Task 2 - Uses HA1 Task 2 – Uses Broadly speaking, the use of motion graphics and compositing video falls into one of six main types: Interactive Menus Animated Captions Idents Title and Credit Sequences Stings Web Banners/Attractors Find at least one recent example of each type of motion graphic and produce a profile which describes, explains and critically analyses their use. You will need to embed your findings into your blog. (The Web Banners/Attractors example may need to be a screen shot and link.) Remember that you are trying to provide detailed illustrative examples and with generally correct use of subject terminology. Ideally, you should try to use elucidated examples and consistently use subject terminology correctly. Cite any sources you have used in your research, both written and visual.	Unit 64 – P1, M1, D1
Task 3 - Analysis Focus your analysis by choosing 3 different and recent examples of 1 type of Motion Graphic. Analyse the characteristics and technical considerations of each and compare and contrast the examples. This is your chance to demonstrate your understanding of the current uses of motion graphics and compositing video within the creative media industries. Remember that you are trying to provide detailed illustrative examples and with generally correct use of subject terminology. Ideally, you should try to use elucidated examples and consistently use subject terminology correctly. Cite any sources you have used in your research, both written and visual.	Unit 64 – P1, M1, D1

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Unit 64:  Motion Graphics and Compositing Video
P1 describe current uses of motion graphics and compositing video with some appropriate use of subject terminology. [IE]		M1 explain current uses of motion graphics and compositing video with reference to detailed illustrative examples and with generally correct use of subject terminology.		D1 critically discuss current uses of motion graphics and compositing video with supporting arguments and elucidated examples and consistently using subject terminology correctly.
P2 originate and plan a motion graphics sequence working within appropriate conventions and with some assistance. [CT]		M2 originate and plan a motion graphics sequence showing some imagination and with only occasional assistance.		D2 originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.
P3 produce a motion graphics sequence working within appropriate conventions and with some assistance. [SM; RL]		M3 produce a motion graphics sequence working to a good technical standard, showing some imagination and with only occasional assistance.		D3 produce a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,

learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate

effective application of the referenced elements of the skills.