HA2_Task 5

REVIEW INCLUDING EVALUATION ON PRODUCTION LOG.

HA1_Task 3

This is 3 examples of a type motion graphics.

HA2 - assignment breif

http://moodle.salfordcc.ac.uk/course/view.php?id=98 Assignment brief
Qualification	Level 3 Extended Diploma in Creative Media Production
Unit number and title	L3 Unit 64: Motion Graphics and Compositing Video – Partial
Start date	11th September 2013
Deadline	19th December 2013
Assessor name	Harry Arnold
Assignment title	HA2 – E-Sting MOTION GRAPHIC
The purpose of this assignment is to: Be able to originate and plan a motion graphics sequence Be able to produce a motion graphics sequence
Scenario Every year E4 challenges their audience to do something rather special by making a ten second, on-air sting for the channel. www.e4.com/estings/ To develop your online showreel, you are going to conceive, design, produce and present a ten second long sting. You don’t have a lot of time to play with and so try to make an impact quickly. The organisers of the competition supply you with the E4 logo and a range of soundbeds to work from and once finished, you will upload your completed sting to the E4 website for judging.
Checklist
E4 and EStings Research and Competition Specification Ideas generation sheet(s) Storyboard Treatment(s) Asset List Legal and Ethical Checklist Schedule Production Log Completed Motion Graphic Evaluation

Tasks	Grading Criteria Mapping
Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 64’s Moodle course and all evidence produced by you must be correctly labelled and posted to your blog.
Task 1 – Research Visit the E4 and E4 Stings site. Produce mood boards that explore the existing visual presence and character of the channel and the details of the competition. In addition to your research into motion graphics, the work displayed of former winners and finalists will give you an idea of the wide range of approaches available to you. Use whichever software packages suit you best, BUT cite any sources you have used in your research, both written and visual. Remember that you are trying to originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.	Unit 64 – P2, M2, D2
HA2 Task 2 – Ideas Generation Taking into consideration the research and the software experiments you have made, generate a wide range of ideas for your sequence. Remember that this is about generating many ideas quickly and not about producing great artwork. This can be carried out using specific mind-mapping or design software, or by hand and then scanned or photographed, BUT cite any sources you have used in your ideas generation, both written and visual. You should also start to consider the part that audio will play in the sequence. This will require you to review the supplied media. Remember that you are trying to originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.	Unit 64 – P2, M2, D2
Task 3 – Planning Choose your strongest idea and develop it into a storyboard treatment(s). Again, work quickly and simply, but make sure that you are clear and concise. Annotate and use symbols to describe action. It is really important that you indicate the timing of each section in both seconds and frames. Thinking the timing through carefully will not only help you to keep within the timeframe given to you, but will also help you to give your sting rhythm. If you need to adapt it or refine it, then produce another. The test is whether you could give your storyboard to someone else within a team to guide them in producing the sequence. Once your storyboard treatment is ready to be followed into production, complete the legal and ethical checklist, taking care to check the specifications of the competition. The next job is to produce an asset list from your storyboard treatment. This will provide you with a shopping list of the elements required to produce your motion graphic, some of which you will need to find and some of which you will need to create. Complete a schedule for the project. This will help you allocate enough time for each task and hit the deadline. Your schedule will need to reviewed and updated at least once per week.    Remember that you are trying to originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.	Unit 64 – P2, M2, D2
Task 4 – Production Carry out your plans and produce your sequence using Adobe After Effects, Premiere Pro, Photoshop, Illustrator and any other appropriate software and techniques. Remember that your final sequence will need to be 10 seconds long and outputted at 1280 x 720 pixels (square pixels) running at 30 (29.7) frames per second. Continue to review your progress as you work through your plans and make notes of changes and adaptations as necessary in a production log. You can use this log to chart the techniques and skills you use in the production of your ESting. This log, along with your schedule will provide evidence of your project management skills. Remember that you are trying to produce a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.	Unit 64 – P3, M3, D3
Task 5 - Review Write an evaluation of your project. Use your blog posts to identify the strengths and weaknesses of your design process. This is best carried out by producing a conclusion to your production log and schedule. Try to establish whether or not your finished product has achieved the aim of the project. Take into consideration anything said by interested parties. Remember that you are trying to explain how you have produced a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.	Unit 64 – P3, M3, D3

This brief has been verified as being fit for purpose
Assessor
Signature		Date
Internal verifier
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Unit 64:  Motion Graphics and Compositing Video
P1 describe current uses of motion graphics and compositing video with some appropriate use of subject terminology. [IE]		M1 explain current uses of motion graphics and compositing video with reference to detailed illustrative examples and with generally correct use of subject terminology.		D1 critically discuss current uses of motion graphics and compositing video with supporting arguments and elucidated examples and consistently using subject terminology correctly.
P2 originate and plan a motion graphics sequence working within appropriate conventions and with some assistance. [CT]		M2 originate and plan a motion graphics sequence showing some imagination and with only occasional assistance.		D2 originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.
P3 produce a motion graphics sequence working within appropriate conventions and with some assistance. [SM; RL]		M3 produce a motion graphics sequence working to a good technical standard, showing some imagination and with only occasional assistance.		D3 produce a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,

learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate

effective application of the referenced elements of the skills.

HA1 - Assignment breif

http://moodle.salfordcc.ac.uk/course/view.php?id=98 Assignment brief
Qualification	Level 3 Extended Diploma in Creative Media Production
Unit number and title	L3 Unit 64: Motion Graphics and Compositing Video– Partial
Start date	23rd October 2013
Deadline	6th December 2013
Assessor name	Harry Arnold
Assignment title	HA1 – Computer Arts Blog Article – Motion Graphics Now
The purpose of this assignment is to: Understand current uses of motion graphics and compositing video
Scenario You have been commissioned to write a blog article on the subject of motion graphics for Computer Arts, the online and print magazine which covers all aspects of new media design. Your article will serve as an introduction to the subject for beginners to the subject. http://www.computerarts.co.uk/ The idea is for you to provide an overview of how motion graphics are currently used across all sections of the media and the technical considerations involved their creation.

Tasks	Grading Criteria Mapping
Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 64’s Moodle course and all evidence produced by you must be correctly labelled and posted to your blog. For any of the research activities, either written or visual, make sure that you have cited all sources.
Task 1 – Glossary Write a Glossary of the following key technical terms involved in Motion Graphics and Compositing Video: Pixel Resolution Screen ratios Frame rate Video formats Video compression Video compositing Remember that you are trying to provide detailed illustrative examples and with generally correct use of subject terminology. Ideally, you should try to use elucidated examples and consistently use subject terminology correctly. Cite any sources you have used in your research, both written and visual.	Unit 64 – P1, M1, D1.
Task 2 - Uses HA1 Task 2 – Uses Broadly speaking, the use of motion graphics and compositing video falls into one of six main types: Interactive Menus Animated Captions Idents Title and Credit Sequences Stings Web Banners/Attractors Find at least one recent example of each type of motion graphic and produce a profile which describes, explains and critically analyses their use. You will need to embed your findings into your blog. (The Web Banners/Attractors example may need to be a screen shot and link.) Remember that you are trying to provide detailed illustrative examples and with generally correct use of subject terminology. Ideally, you should try to use elucidated examples and consistently use subject terminology correctly. Cite any sources you have used in your research, both written and visual.	Unit 64 – P1, M1, D1
Task 3 - Analysis Focus your analysis by choosing 3 different and recent examples of 1 type of Motion Graphic. Analyse the characteristics and technical considerations of each and compare and contrast the examples. This is your chance to demonstrate your understanding of the current uses of motion graphics and compositing video within the creative media industries. Remember that you are trying to provide detailed illustrative examples and with generally correct use of subject terminology. Ideally, you should try to use elucidated examples and consistently use subject terminology correctly. Cite any sources you have used in your research, both written and visual.	Unit 64 – P1, M1, D1

This brief has been verified as being fit for purpose
Assessor
Signature		Date
Internal verifier
Signature		Date

Unit 64:  Motion Graphics and Compositing Video
P1 describe current uses of motion graphics and compositing video with some appropriate use of subject terminology. [IE]		M1 explain current uses of motion graphics and compositing video with reference to detailed illustrative examples and with generally correct use of subject terminology.		D1 critically discuss current uses of motion graphics and compositing video with supporting arguments and elucidated examples and consistently using subject terminology correctly.
P2 originate and plan a motion graphics sequence working within appropriate conventions and with some assistance. [CT]		M2 originate and plan a motion graphics sequence showing some imagination and with only occasional assistance.		D2 originate and plan a motion graphics sequence showing creativity and flair and working independently to professional expectations.
P3 produce a motion graphics sequence working within appropriate conventions and with some assistance. [SM; RL]		M3 produce a motion graphics sequence working to a good technical standard, showing some imagination and with only occasional assistance.		D3 produce a motion graphics sequence to near professional standards, showing creativity and flair and working independently to professional expectations.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,

learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate

effective application of the referenced elements of the skills.

HA1_Task 1

Glossary:

Pixel: pixel is a physical point in a raster image, or the smallest element in a display. This means its the smallest controllable element within a picture. These pixels contain color and they are square. These pixels all come together to create a picture. Each pixel is only one color and there are so many of them, thousands or millions that it creates a picture.

Resolution: Resolution refers to the clearness and sharpness of the image or video, this is often used to determinant a camera or screens worth.. The more pixels there are in an image, the more detail the image is, as long as its on a high pixel screen. but the same if it has low pixels.

Screen ratios: The rations within a screen basically mean the width and height proportion. This just gives us the size of the image and maybe the surface area.

Frame rate:  Frame rate tells us the speed that the clip changes from one picture to another. This is because the brain can only visualize 10-12 frames per second, so if you put more in it gives it a sort of fluid/motion movement. thus making a moving picture. But the closer you are to the brains functional use of frames the jerkier motion the video is.

Video formats: The different formats in video means that you can record differently, changing the outcome of the video. Some of these are; Frame rate, Exposure, Pixel aspect ratio, frame size and scanning method. As you can see this only changes the [frame]'s This is because on a camera you cant change much else. That is why you need to transfer te files onto a computer for furter editing.

Video compression: Codec is short for coder-decoder and describes he method which the video data is encoded into a files and then decoded when the file is played back. Majority of videos are compressed during encoding and so the terms codec and compressor are often used. Transcoding is the term used for the process of converting from one codec to another. Codecs can be Lossless, which means they do not throw any data away, or Lossy, which means that some data is lost during encoding. Lossless codecs are  of higher quality than lossy codecs, however they produce larger files.